Aaladipattiyan — From Surandai to the World

Wholesale & Reseller Program

Partner With
Aaladipattiyan

Bring authentic zero-preservative karupatti sweets and savouries to your shelves. Daily fresh supply, trade pricing, and full GST documentation — built for serious retail and gifting partners.

70+

Existing Partners

Daily

Fresh Supply

100%

Authentic

GST

B2B Invoice

Who This Is For

Built for Trade Partners Who Value Authenticity

Whether you run a single counter or a national gifting operation, there is a wholesale tier that fits your business.

🏪

Sweet Shops & Bakeries

Add an authentic Tirunelveli karupatti range to your counter — zero-preservative, heritage-backed, with a story your customers will love to repeat.

🛒

Supermarkets & Grocery Chains

Private shelf or a branded Aaladipattiyan section. Proven off-take from 20M+ viral-reach products your customers already know.

🎁

Gift & Hamper Companies

Premium savoury and sweet components for your hampers — karupatti halwa, kaju rolls, crispy murukku. Real provenance, retail-ready.

🏢

Corporate Cafeterias

Festival and bulk pantry supply with full GST documentation. Healthy, traditional, and a cut above the usual canteen fare.

What You Get

The Wholesale Advantage

Six reasons why 70+ trade partners source exclusively from us.

🔄

Consistent Supply

Daily production from our Surandai base. No stockouts, no surprise delays — weekly demand forecasting ensures you never run out.

💰

Competitive Trade Pricing

Margin-positive trade rates structured to your volume tier. Your business grows as your order volume grows.

🧾

GST B2B Invoice

Full FSSAI-compliant tax documentation on every invoice. Your accounts team will not have to chase us for paperwork.

Freshness Guarantee

Maximum 48 hours from production to your shelf. Same zero-preservative promise your customers will taste in every batch.

🏷️

Branded Merchandising Support

Aaladipattiyan display stands, shelf talkers, and point-of-sale material provided at growth tier and above.

👤

Direct Account Manager

One dedicated WhatsApp contact for your business — ordering, delivery tracking, complaints, and reorders handled in a single thread.

Partnership Tiers

Find Your Tier

Start where you are. Scale as you grow. Your discount tier moves with your volume.

Starter Partner

₹5,000–20,000/month

5–10%Trade Discount
  • All core product categories
  • Weekly order cycle
  • GST B2B invoice on every order
  • Freshness guarantee (48h from production)
  • Aaladipattiyan product fact sheets
  • Phone & email support
Apply Now
Most Popular

Growth Partner

₹20,000–75,000/month

12–18%Trade Discount
  • All core + seasonal categories
  • Twice-weekly order cycle
  • GST B2B invoice on every order
  • Freshness guarantee + priority dispatch
  • Branded display stand + POS material
  • Dedicated WhatsApp account manager
  • Monthly sales performance review
Apply Now

Premium Partner

₹75,000+/month

20–25%Trade Discount
  • Full catalogue access including exclusives
  • Daily / on-demand supply
  • Custom supply agreement + SLA
  • Priority production slots
  • Full branded merchandising suite
  • Senior account executive + direct MD access
  • Co-branded promotional opportunities
Discuss Partnership

All tiers include GST B2B invoice and the 48-hour freshness guarantee. Apply to discuss your specific needs.

Supply Coverage

We Reach Where You Are

Coordinated from our Surandai production base and 70+ outlet network across Tamil Nadu.

🏙️

Chennai Metro

Same Day

All Chennai districts. Orders placed before 10 AM dispatched same day.

🌴

Tamil Nadu

2 Days

All major towns and tier-2 cities across Tamil Nadu.

🗺️

Rest of South India

3–5 Days

Bengaluru, Hyderabad, Kochi, Mysuru and surrounding regions.

🇮🇳

Pan-India

5–7 Days

Mumbai, Delhi, Pune, Kolkata and other major metros across India.

Production Base

Surandai, Tirunelveli

Delivery Network

70+ Outlet Dispatch Points

What You Can Stock

The Wholesale Catalogue

30+ products across 7 categories — all zero-preservative, all karupatti-led heritage recipes.

🍯4var.

Halwa Range

Tirunelveli Karupatti, Wheat, Carrot Ghee, Palkova

🥜5var.

Kaju Sweets

Munthiri Roll, Pistha Roll, Thattu, Badam Katli, Kaju Burfi

🟡4var.

Mysore Pak

Classic Ghee, Carrot Ghee, Soft, Milk

🌀7var.

Murukku

Butter, Garlic, Ragi, Thenkuzhal, Ribbon, SPL, Mini

🪢4var.

Seeval / Sev

Plain, Omapodi, Kara, Lemon

🥣5var.

Mixtures

Madras, Garlic, Bombay, Kerala, SPL

7var.

Specialty Sweets

Athirasam, Rose Bites, Nuts Honey Burfi, Laddu, Peda, Mittai, Karupatti Mittai

Need the full product & pricing list?

Apply below or contact us directly and we will send the wholesale catalogue PDF.

Get Full Catalogue

Partner Voices

What Our Trade Partners Say

From sweet shops to gifting companies — partners who stock Aaladipattiyan share one thing: repeat customers.

We added Aaladipattiyan halwa to our counter 2 years ago. It's now our fastest-moving premium item — customers come back specifically for it.

VS

Sweet Shop Owner

T. Nagar, Chennai

Consistent freshness, never a supply issue in 18 months. The zero-preservative credential is our selling point too — we put it on the shelf talker.

RK

Category Manager

Supermarket Chain, Tamil Nadu

Our hamper business doubled when we switched to Aaladipattiyan components. Customers notice the quality — and the Instagram reel heritage gives the hamper a story.

AM

Gifting Company Owner

Bengaluru

Get Started

Apply for Wholesale Partnership

Fill in the form — we will review and call you within 24 hours to discuss your tier and first order.

✉️ Apply via Email

Submitting opens WhatsApp with your details. We will call to confirm and discuss your tier.

Why partners choose us

  • 20M+ reel views = customer pull-through
  • Zero preservatives = differentiated shelf story
  • Daily production = no dead stock risk
  • FSSAI-certified, audit-ready documentation

Common Questions

Wholesale FAQ

Straight answers to the questions every trade partner asks before committing.

Is there a minimum order?+

The Starter Partner tier begins at ₹5,000 per order run. We do not enforce a minimum per SKU — your order can be a mix of categories to hit the tier threshold. First-time partners can request a sample order before committing.

Do you supply outside Tamil Nadu?+

Yes. We ship pan-India. Tamil Nadu is same-day to 2 days; Bengaluru, Hyderabad and Kochi are 3–5 days; metro cities elsewhere in India are 5–7 days. Savouries and shelf-stable sweets travel well. Some fresh halwa variants have a condensed transit window — your account manager will guide you.

Can we get samples before committing?+

Absolutely. Prospective wholesale partners can order a paid sample set (₹599–₹999 based on selection) that is deducted from your first wholesale invoice if you proceed. We want you to taste before you list.

What credit terms do you offer?+

Starter Partners operate on advance payment. Growth Partners become eligible for 7-day credit terms after 3 completed invoices. Premium Partners negotiate custom credit terms as part of the supply agreement, typically 14–30 days.

How do we handle returns or quality issues?+

Any batch that does not meet our freshness standard is replaced at no cost within 24 hours of reporting. Your account manager handles this directly on WhatsApp with a photo and order reference. We have never disputed a genuine freshness complaint.

Ready to Partner?

Stock the Sweet That
Sells Itself.

Join 70+ trade partners across Tamil Nadu and South India. Apply today — your account manager will call within 24 hours.