Sustainability & Our Planet
Every sweet we make is a choice — about ingredients, about farmers, about packaging, about the future of palm trees. Here’s how we choose.
0
Chemicals Since 2010
500+
Palms Replanted
₹2.4Cr
Village Economy
3T
Plastic Avoided/yr
Our Manifesto
We didn’t choose organic to be trendy. We chose it because karupatti has always been organic — it is the palm tree’s own sap, boiled in iron over wood. Adding chemicals to karupatti would be a perversion of the ingredient itself.
We didn’t choose to pay farmers fairly because it was a marketing point. We pay fairly because the alternative — commodity pricing that makes the tapper’s livelihood impossible — is the reason this tradition is dying.
Sustainability, for us, is not a department. It is how we were founded.
How We Operate
These are not aspirations. They are operational commitments built into how we source, produce, and deliver.
1,247 palms harvested daily by our partner tappers. 500+ new palmyra palms planted 2023–25 in partnership with the Tirunelveli Forest Department.
Zero pesticides, no synthetic fertilisers, no chemical processing aids — since the day we opened in 2010. This has never changed.
200+ farm families paid at market-plus rates, directly. No intermediaries. We know every farmer by name.
Switched from plastic pouches to cardboard + paper primary packaging in 2022. Eliminating 3 tonnes of plastic annually. Continuing to reduce.
₹2.4 crore annual ingredient spend flows directly to rural Tamil Nadu. Not to commodity markets, not to importers — to the villages.
We are not just sustaining — we are growing. The palmyra grove area in our supplier network has increased 8% since 2021.
The Numbers
Counted from the ground, not from a spreadsheet. These figures come from our supplier network, production records, and field visits.
1,247
Palms Harvested Daily
Across our supplier network in Thenkasi and Sankarankoil
0 kg
Pesticides Used
Since founding in 2010 — chemical-free is not a recent decision
2,000+
Farm Families Paid Directly
No middlemen. Market-plus pricing direct to the source
3 tonnes
Plastic Avoided Annually
By switching to cardboard + paper primary packaging in 2022
₹2.4 Cr
Village Economy Generated
Annual ingredient spend flowing directly to rural TN
500+
Palms Replanted (2023–25)
Partnering with forest dept to reforest palmyra in Tirunelveli
Direct Action
For ₹299, we plant and maintain one palmyra palm in Tirunelveli. It will produce sap for 80+ years — outlasting most human plans.
What You Get
Packaging Story
The Indian sweets industry generates an enormous volume of single-use plastic annually — every box liner, every inner pouch, every outer wrap adds to a packaging footprint that sits invisibly alongside the product. For a small brand with 70+ outlets, those incremental decisions compound quickly into thousands of kilograms of plastic entering the waste stream each year.
In 2022, we made a deliberate switch. We removed plastic pouches from primary packaging entirely, replacing them with cardboard boxes and paper liners for our core range. The change was not costless — cardboard costs more per unit than plastic film, and it required our team to relearn packaging workflows at every outlet. But it eliminated approximately 3 tonnes of plastic waste annually from our supply chain. We announced nothing. We just changed it.
What we haven’t solved yet: the moisture challenge. Tirunelveli halwa contains high ghee content and is genuinely moisture-sensitive — fully unprotected paper packaging allows flavour migration and reduces shelf life unacceptably. We are currently in R&D trials with wax-paper alternatives and plant-based barrier films. We will not claim 100% plastic-free until it is true at every SKU. This is the honest state of play.
3 Tonnes
Plastic eliminated annually
Since the 2022 packaging switch
2022
Year we changed
No announcement — just action
Ongoing
R&D on halwa packaging
Wax-paper and plant-based barrier film trials
2027
Target: 100% plastic-free
Committed, not yet achieved
Biodiversity Pledge
The palmyra is at the centre of our supply chain. But our commitment to the land extends further.
Palmyra palms support a specific microecosystem — including the roost of the Indian bat, nesting habitats for the red-whiskered bulbul, and the flowering microhabitats of several endemic ground plants. These are not incidental benefits; they are the living context of the grove.
By maintaining palmyra groves rather than clearing them for monoculture or construction, we protect this ecosystem as a whole. The tapper climbs the tree; the grove feeds the world around it. We are not simply farming a tree — we are maintaining a landscape.
The specific cashew varieties of Panruti, the short-grain rice of Theni, the Ooty carrot — all are traditional varieties under pressure from hybrid standardisation driven by commodity markets that reward yield over flavour, durability over character.
We source these specifically, which means we pay the price premium that makes their cultivation viable. When the Panruti cashew farmer can earn a fair price, he has a reason to grow the old variety. When the Theni rice farmer can sell the short-grain at a premium, he does not switch to the hybrid. Our sourcing decisions are, in a small but real way, acts of biodiversity preservation.
2025–2030
These are public commitments, not internal targets. We will report on each of them annually.
Plant 2,000 more palmyra palms (200/year)
100% plastic-free primary packaging by 2027
500 farm families directly supported by 2028
Carbon neutral operations by 2030 (scope 1 & 2)
Rainwater harvesting at all production facilities by 2026
Take Part
The palmyra grove, the tapper’s livelihood, and the tradition of karupatti — all of it depends on a market that will pay fairly for something real. You are that market.
