Aaladipattiyan — From Surandai to the World

Private Label & OEM

Your Brand. Our Karupatti.

We make the sweets. You put your name on them. 15 years of karupatti craft, FSSAI compliance, and pan-India fulfillment — behind your brand.

100%

Organic

2,000+

Farm Families

MOQ 100

Units/SKU

FSSAI

Certified

Private Label & OEM

Your Brand Deserves Real Heritage

We make the sweets. You put your name on them.

🏷️

Full Label Customisation

Your logo, brand colours, and messaging on every box, bag, and pouch — from 100-unit runs.

📦

Retail-Ready Packaging

Boxes, stand-up pouches, and gift tins designed to your spec. We handle FSSAI labelling compliance.

🌴

15-Year Karupatti Credential

When you white-label Aaladipattiyan, you inherit our zero-preservative story and craft heritage.

🚚

Pan-India Fulfillment

We ship from our production base to your warehouse, your store, or directly to end customers.

📋

MOQ from 100 Units

Minimum orders start at 100 units per SKU — boutique-accessible and enterprise-scalable.

All Certifications Ready

FSSAI documentation audit-ready. Organic certification available for qualifying lines.

White Label Tiers

Find the Right Scale for Your Brand

From boutique test runs to enterprise OEM — we grow with you.

Boutique

100 units/SKU

Contact for pricing

Up to 5 SKUs

  • 100-unit minimum per SKU
  • Label sticker on standard box
  • Up to 5 SKUs
  • FSSAI-compliant labelling
  • Sample pack before production
  • 7–10 day first-run lead time
Get Quote
Most Popular

Brand Partner

500 units/SKU

Contact for pricing

Up to 15 SKUs

  • 500-unit minimum per SKU
  • Custom printed box — your brand colours
  • Up to 15 SKUs
  • Full FSSAI labelling support
  • Dedicated account contact
  • Complimentary sample set
  • Reorder in 5 days
Get Quote

Enterprise OEM

2,000+ units/SKU

Custom contract

Full catalogue

  • 2,000+ units per SKU
  • Full bespoke packaging design service
  • Entire catalogue access
  • Custom recipe development available
  • Dedicated production slot
  • Quarterly quality audits
  • White-glove fulfillment support
Get Quote

What You Can White-Label

30+ Recipes. One Heritage.

Every product is made with real karupatti, pure ghee, and zero preservatives.

🍯

Karupatti Halwa Range

Classic, carrot ghee, and seasonal variants.

🥜

Kaju Sweet Range

Munthiri roll, thattu, pistha roll, and burfi.

🟡

Mysore Pak Range

Classic ghee, carrot, and low-sugar variants.

🌀

Murukku & Mixtures

Butter murukku, garlic mixture, SPL mixture.

🎁

Gifting Assortments

Curated 3–8 item assortments, gift-box ready.

🪔

Seasonal & Festival Packs

Diwali, Pongal, and wedding seasonal specials.

How It Works

Brief to Shelf in 5 Steps

A clear path from your idea to your branded product on the shelf.

01

Share Your Brief

Tell us your brand, target audience, SKUs you want, packaging style, and quantities. A one-page brief is enough to get started.

02

Sample Production

We produce a labelled sample set to your spec. Taste, check, and approve before a single unit is committed to production.

03

Packaging Design

Our design team adapts your brand assets to packaging templates — or builds from scratch for Enterprise OEM clients.

04

Approval & Compliance

Label copy reviewed for FSSAI compliance. We prepare all ingredient declarations, MRP panels, and batch coding.

05

First Production Run & Delivery

Freshly made, packed under your brand, and shipped to your warehouse or fulfillment centre on an agreed schedule.

Who We Work With

Heritage Behind Every Brand Category

Whether you're launching, scaling, or gifting — we have a model for you.

🏪

Boutique Food Brands

Founders launching their own sweets line without building a production facility. Get a genuine heritage product behind your brand from day one.

🛒

Supermarkets & Chains

Retailers seeking a private-label sweets category that tells a credible story — zero preservatives, traceable origin, regional authenticity.

🤝

Corporate Gift Companies

Gift curators sourcing premium seasonal hampers for Diwali, Pongal, and client gifting seasons. We supply the sweets; you take the credit.

Start Your White Label Journey

Tell Us About Your Brand

Share a few details and we'll come back within 24 hours with a quote and sample options.

✉️ Send via Email

Submitting opens WhatsApp with your details pre-filled. No spam — ever.

🏷️

Already trusted by brands across India

Our white-label partners range from boutique food startups to supermarket chains and corporate gift companies — all carrying the same zero-preservative karupatti heritage under their own name.

Common Questions

White Label FAQ

Straight answers about private label, OEM, and how we work.

What is the minimum order quantity?+

Our Boutique tier starts at 100 units per SKU — enough to test your brand in market without overcommitting. The Brand Partner tier starts at 500 units for custom printed boxes, and Enterprise OEM at 2,000+.

Can we see samples before committing to a production run?+

Yes, always. We produce a labelled sample set to your specification before any full production begins. You taste, check the packaging, and approve. No surprises.

Do you do completely custom recipes?+

Custom recipe development is available on Enterprise OEM contracts. For Boutique and Brand Partner tiers, you choose from our existing portfolio of 30+ recipes — all proven, all delicious.

What shelf life can we claim on our labels?+

Shelf life depends on the SKU: most dry sweets (murukku, mixture, kaju rolls) have 30–60 days at ambient temperature. Halwa variants are 15–21 days. We provide you with the accurate FSSAI-compliant best-before language for every product.

How long does the first production run take?+

After sample approval and packaging sign-off, a first production run typically takes 7–10 days for Boutique, 10–14 days for Brand Partner, and 14–21 days for Enterprise OEM. Subsequent reorders are fulfilled in 5 days.

Ready to Launch?

Ready to Put Your Name
on Heritage?

Talk to our OEM team today. We'll walk you through tiers, samples, and have a quote back to you within 24 hours.